In August of 1976, Paul Rivera founded Rivera R&D in Southern California to provide for musicians and the music industry leading-edge design, development, and manufacturing of products based on the philosophy that you, their client, are the center of their attention.
It has been their driving force, from their early work in the 1970s with the who’s who of the studio world, to their consulting work for many of the leading amplifier manufacturers, to today’s extensive line of professional products that they proudly hand-build in the USA. Rivera is a privately owned company. They do not have to answer to shareholders. They answer only to you.
Thankfully, in these times when other makers have taken their production offshore, closed, or allowed their products to deteriorate in quality and tone, Theyhave prospered. This again is because of you, their loyal clients. Their continuing dedication to using only the finest of components in robust designs stands the test of time. Purchasing one of their amplifiers is a long-term investment in quality. You will still be enjoying your Rivera product long after their competitors’ products are no longer serviceable and have been discarded.
Only Rivera builds an all-tube stereo combo amp, the S120 series. Only Rivera builds an all-tube acoustic guitar amp, the Sedona. Only Rivera had the foresight and innovation to launch their powered subwoofer systems over six years ago. Every product in their line is dedicated to serving players and is designed to meet their needs.
Years ago Rivera R&D was famous for complete effects racks and systems for bands and solo artists like Toto, Van Halen, Lee Ritenour, and many others. They are proud to launch their new Routmeister effects switcher, distilled from their years of signal-processing experience. This one product solves the frustration that many players have faced for years in organizing and controlling their stage systems.
As They have grown, They have expanded their capacity to manufacture absolute top-quality amplifiers. They are now unleashing their new entry-level Pubster and Clubster series of amplifiers, compact beauties that sport all the quality of their more expensive models, with enough features and stunning tone to please the pickiest of players.
For those of you purchasing a Rivera for the first time, welcome to their family. For those of you already in the family, hello again, and they are happy to be of service to you once more.