Adams Musical Intruments

André Adams, our founder, started repairing brass instruments in 1970. Music was his hobby, and engineering was his passion. After gaining experience as an instrument maker with various well-known firms throughout Europe, his unique background led to the emergence of one of the world’s largest manufacturers of percussion- and brass instruments.

For over almost fifty years, the family business of Adams has continued to develop all facets of our instruments. Typical for a family business is their character, commitment, passion and informal atmosphere. Our relationship with musicians suits this perfectly and forms a vital part of our business.

Adams Musical Instruments continues to innovate and grow as the result of ongoing partnership with professional and amateur musicians, as well as cooperation with several universities. This coordination results in instruments that have been scientifically designed and musician tested. We call this the sound of quality. The commitment to excellence ensures that every instrument is able to support the demands of every player and composer in all areas of music making, creating a superior musical experience.

The fact that Adams enjoys a huge reputation worldwide cannot alone be attributed to hard work, and constant innovation. You, the client and player, have been part in this process too. After all, it is the individual wish of the customer that provides us with the inspiration to perfect our range of instruments and to continue to break new ground.

We sincerely hope to share our passion with you: Experience the Sound of Quality.

Alvaro Guitars

Enrique Keller, SA is one of the largest manufacturers of Spanish guitars in the world. They have been manufacturing the ALVARO guitars for over 50 years at their facilities in Spain, with a highly specialized team of craftsmen. Alvaro design, build and export Alvaro guitars with a full range of guitars from beginning to very high quality guitars, using techniques that bring together the best of tradition with the latest technological advances.

Alvaro guitars have a strong international presence as a result of their strong clear export orientation. Proof of this is that ALVARO guitars are exported to countries in Europe, Asia and America, with the best distributors in each country, with which they have spent many years working together.

The sound and excellent finishes, quality materials that are built with careful preparation and involved throughout the manufacturing process, are values that make the difference when choosing an Alvaro. They have a wide range of over thirty different models, where you will find the guitar that best suits your needs, from simple models, made for beginners to the most professional ones.

Alvaro guitars are built in a high percentage of manually and handcrafted by their team of Luthiers. It is a highly qualified and have extensive experience in the manufacture of this type of instrument equipment. The selection of the raw material and processing it entails a comprehensive quality controls. In their facilities Alvaro Guitars have dryers, both natural and controlled for optimal feedstock. This is how they can guarantee their customers excellent condition and behavior of their guitars for many years.

Stagg

The history of Stagg dates back to the 1970s. It was in Japan that the first models of guitars with this brand appeared. Today, old Stagg guitars are considered iconic, and some models reach astronomical prices on auction websites. The year 1995 was a breakthrough for the brand, because it was then that Leonardo Baldocci, the founder of EMD, renewed and significantly expanded the Stagg range of products. From now on, the company not only offered guitars, but also other instruments and a wide range of audio equipment.

Today, the Stagg is present in over 70 countries around the world and employs over 120 employees. The company’s headquarters is located in Brussels. Stagg offers a wide range of musical instruments. The most recognizable, without a doubt, are guitars – electric and acoustic. The company also produces other stringed and wind instruments and even drum sets. As if that were not enough, the company is also a manufacturer of audio, sound and cabling equipment. You could say they have basically everything any musician could need.

Stagg has gained recognition and trust among customers mainly by creating very affordable products while maintaining high quality.

In January 2020, the company celebrated its 25th anniversary. It was a symbolic gesture towards the success that the brand had achieved.

Galli Strings

Galli Musical Strings Company was established in 1890 on the initiative of Tommaso Galli, who started producing strings for musical instruments over a hundred years ago. At the beginning of its activity, the company produced strings made of prepared animal intestines. In 1950, Roberto Galli started working in the company.

The 1970s saw the introduction of the first innovations in the production process. The use of the highest quality materials, a hundred years of experience and introducing technologically advanced machines improved the strings quality even further. In 1985, Roberto’s son, Tommaso Galli, joins the company as the third generation of the Galli family. During this time, the company is slowly achieving full automation of the production process. Production is expanding and, in addition to strings for all kinds of musical instruments, a wide range of new musical accessories are introduced.

There have been many changes at Galli over 100 years, but the company’s main principle has certainly not changed: producing the best strings. Today, Galli Strings produces strings for virtually all stringed and bowed instruments – from guitars, through violins to harps. The experience of three generations has played a major role in perfecting string production.

Galli Strings is an international company, and their strings have been appreciated by musicians all over the world.

SAMICK

For almost 40 years, Samick has manufactured product for the leading brand names in the guitar business. In the process, they learned a great deal about not only what goes into a great guitar, but how to produce it at an affordable price. They also realized that the ability to produce quality product at an affordable price was only half the equation. There needed to be an all out effort to develop a powerful new identity for the product and their company.

They needed an entirely new line. For this enormous task, they called on Greg Bennett, an industry marketing and design veteran of almost 30 years. Greg’s experience in high level marketing positions with the industry’s leading manufacturers and retailers, coupled with a formal design and performance background, made him uniquely qualified. The challenge was to take the majority of credible design or style categories and design product that in effect paid tribute to the original designs while creating a new and unique perspective.

Players want to have something special or unique, but they want it to have a familiar feel. Because of the sheer scope of the project, there needed to be an intense point of view in order to create a sense of continuity across the entire line. The designs were conceptualized, designed and refined in Greg’s studio in Nashville. Once the designs were completed, the challenge shifted to sourcing and manufacturing. Professional caliber electronics and hardware as well as distinctive tone woods were sourced from exotic locations over the entire globe: ovangkohl and ebony from Africa, rosewood from India and rock maple from North America, pickups from Duncan™ and Fishman®, tuners by Grover™ and bridges by Wilkinson™. We performed a complete upgrade in wiring and onboard electronics. The acoustic guitars also received a thorough structural overhaul. Finally the instruments were set up and inspected before going out to the player. This has truly been a labor of love for both Greg and the people at Samick.